Video platform clarifies its stance on commercial activity for users
Popular video platform Twitch is making the effort to highlight any sponsored or promotional content on its service, including so-called influencer campaigns where popular broadcasters become part of the promotional campaign by playing specific titles.
“Gamers can tend to look skeptically on the ecosystem because they don’t know what is paid-for content and what is not. It also opens influencers to potential criticism,” said the company’s VP of marketing and communications Matthew DiPietro in a blog post.
“While we have always encouraged our broadcasters to acknowledge if they are playing games as part of a promotional campaign, we are now establishing a much more transparent approach to all paid programs on our p...Read More