For a while now, Nintendo of Europe has been selling download codes for games as well as officially licensed merchandise via its online store. However, the selection has always been somewhat limited compared to the official Nintendo UK store. It seems like this will soon be changing, as a new banner on the store’s splash page promises that the store will be updated with new merchandise this September. However, more importantly, the store has now been rebranded as the “My Nintendo Store”.
Nothing has changed yet, but the name change seems to indicate that the store will be tied to the My Nintendo rewards program in some way. This would follow what Nintendo did it in Japan with its online store, which also integrated the My Nintendo brand and has been offering a lot of unique and exclusive products since then.
We will keep you updated once more changes come to light.
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Source : https://nintendoeverything.com/european-nintendo-online-stores-rebranded-as-my-nintendo-store/
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