Sega Says Its Retro Release Strategies “Can Be Opportunistic As Well As Strategic”

Wherever you look, and whichever current gaming platform you own, there’s a wealth of retro Sega content to sink your teeth into at the click of a button. From the recent launch of the Sega AGES line on Switch and the Sega Mega Drive Classics collection on all major consoles (Switch coming soon), to the Sega Forever service on iOS and Android and the upcoming Sega Mega Drive Mini, players are spoilt for choice when it comes to their favourite nostalgic hits.

With so many options available – which, let’s face it, is in complete contrast to Nintendo’s current lack of Virtual Console on Switch – it’s easy to wonder what goes on in the minds of those pulling the strings at the house of the blue blur. Is it all an elaborate plan to dominate every system available, or is it simply a case of experimenting to see where sales can be found?

Speaking to GamesIndustry.biz, responding to questions about the company’s retro strategies, Sega Europe SVP of commercial publishing John Clark reveals that it’s actually a bit of both.

“It’s looking for viable routes to service the community and really trying to figure out the best way to bring the right content at the right time on the right platform. “There is a thought process that goes behind it. At times, it can be opportunistic as well as strategic. Sometimes it’s joined up and sometimes it’s less joined up.”

Clark goes on to note that Sega is a “diverse and open” organisation, supporting initiatives that may come from a local level as well as grand initiatives on a much more, traditionally business-minded strategic level.

“When you see the patterns, the different variety of ways our retro content is released, it’s as much a grand strategy as it is localised initiatives. It’s incredible working with an organization that supports both.”

For any Sega fans in the room, have you been happy with how the company’s legacy content has been handled in recent years? Would you like to see anything different from Sega going forward? Feel free to share your thoughts below.

Source : https://www.nintendolife.com/news/2018/10/sega_says_its_retro_release_strategies_can_be_opportunistic_as_well_as_strategic

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