Ubisoft has filed to adandon their Watch Dogs trademark- but not quite (UPDATED)

watch dogsUPDATE: It seems original reports about Ubisoft filing to abandon their Watch Dogs trademark is incorrect. The publisher has both told Polygon and IGN that the filing request was fraudulent and done without the company’s knowledge. Ubisoft gave the following details to Polygon:

“On February 1, 2014, Ubisoft Entertainment received an email from [email protected] notifying Ubisoft Entertainment that a Request for Express Abandonment had been filed in connection with Application Serial No. 85642398. The Request for Express Abandonment purports to be signed by the Chief Executive Officer of Ubisoft Entertainment, Yves Guillemot. Mr. Guillemot, however, did not sign the Request for Express Abandonment, nor did Ubisoft Entertainment file the Request for Express Abandonment. The Request for Express Abandonment is fraudulent and was not filed by Ubisoft Entertainment or its representative.”

IGN was told by Ubisoft: “We are working directly with the USPTO on reinstating the trademark for Watch Dogs and it will be active again in  the coming days. The matter has no impact on the Watch Dogs’ development.”

So it seems all the worry by some about the game possibly being cancelled was for nothing, and that the filing was the work of a prankster. The original story appears below.

ORIGINAL STORY FOLLOWS:

According to a document filed with the United States Patent and Trademark Office, Ubisoft has filed for express abandonment of the Watch Dogs trademark. The order was filed by Yves Guillemot on February 1 of this year. The document states:

“By submission of this request, the applicant hereby expressly abandons the application for trademark registration made under the serial number above. Except as provided in 37 C.F.R Section 2.135. (concerning the commencement of an opposition, concurrent use, or interference proceeding) the fact that an application has been expressly abandoned shall not, in any proceeding in the United State Patent and Trademark Office, affect any right that the applicant may have in the mark which is the subject of the abandoned application.”

So what does this all mean for the already delayed title? As it is, Ubisoft holds six trademarks for Watch Dogs. Filing for express abandonment of the primary application could mean that Ubisoft, despite the delays, simply can’t get the game to work right and some believe this is a sign that it will be cancelled. Others have suggested that Ubisoft wants to rename it. Either one seems a bit unlikely, as the company has poured a lot of money and effort into the title since it entered development in 2009. There is a huge interest in the game, with some even finding connections between Watch Dogs and the Assassin’s Creed franchise. The game was originally delayed in the “best interest of the product”, with Ubisoft wanting to make it more polished so that it would be a better experience for gamers.

With the anticipation running as high as it is for the game, cancelling it just doesn’t seem like an option. And, according to EGM, speaking with Ubisoft via Twitter, the game is still in development and according to the tweet “is still being polished as we speak.”

We’ll bring you more on this as it becomes available, but as it stands now, the game will still see release this year, presumably still shooting for sometime in the late spring or early summer. Stay tuned.

Thomas Juretus

Born in 1963. Enjoy videogames, movies, comics- anything that tells a story. Have written three novels (The Zarchler Chronicles Book One: The Cassandra Crisis, Shalgroth The Zarchler Chronicles: Book Two, Madman's War The Zarchler Chronicles: Book Three) all published and available through PublishAmerica. Currently working on my fourth book, a sci-fi/murder mystery.

Thomas Juretus

Born in 1963. Enjoy videogames, movies, comics- anything that tells a story. Have written three novels (The Zarchler Chronicles Book One: The Cassandra Crisis, Shalgroth The Zarchler Chronicles: Book Two, Madman's War The Zarchler Chronicles: Book Three) all published and available through PublishAmerica. Currently working on my fourth book, a sci-fi/murder mystery.

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