Film Crosses RMB100 Million Milestone in Record Time
SHANGHAI, June 13, 2016 /PRNewswire/ — IMAX Corporation (NYSE: IMAX) and IMAX China (HKSE: 1970) today announced that Warcraft, released by Legendary Pictures, set a new record for IMAX China opening weekend box office with a total of RMB131 million in 292 IMAX® theatres across China. The opening weekend performance, which was driven by strong fan support and the Dragon Boat Holiday, beats the previous best-ever IMAX weekend of RMB106 million held by Avengers: Age of Ultron. In addition, Warcraft reached the RMB100 million milestone at the IMAX China box office in four days, besting the previous record-holder Furious 7, which took 6 days to reach the same benchmark.
Warcraft also broke several other IMAX box office records in China including highest presale and midnight show, best-ever opening day (Wednesday gross of RMB39 million including midnight shows), best-ever single day (Thursday gross of RMB33million), and best Wednesday, Thursday and Friday grosses. Warcraft also became the first film to hit RMB20 million at the IMAX China box office for four consecutive days.
“We are thrilled to see how Warcraft has been embraced by Chinese moviegoers and really happy to see how strong the IMAX performance has been,” said Peter Loehr, CEO of Legendary East. “The film looks spectacular in the IMAX® 3D format — it’s the kind of moviegoing experience that people go to the theatre for.”
“It’s been an incredible ride ever since Warcraft made its debut on IMAX screens, breaking a series of records, and being supported not only by fans of the original video game, but moviegoers across the board,” said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. “Congratulations to our partners at Legendary Pictures on the success of this film. IMAX 3D has clearly become the preferred format to experience this film and we look forward to its continued success across our China network.”
The IMAX® 3D release of Warcraft was digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX’s customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.
About IMAX China
IMAX China is a subsidiary of IMAX Corporation, and is incorporated under the laws of Cayman Islands. IMAX China was established by IMAX Corporation specifically to oversee the expansion of IMAX’s business throughout Greater China. IMAX China trades on the Hong Kong Stock Exchange under the stock code “HK.1970.”
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of Mar. 31, 2016, there were 1,066 IMAX theatres (952 commercial multiplexes, 17 commercial destinations and 97 institutions) in 68 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code “HK.1970.”
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience®, IMAX Is Believing® and IMAX nXos® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
This press release contains forward looking statements that are based on IMAX management’s assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. These risks and uncertainties are discussed in IMAX’s most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.
– PR Newswire